IEHP
“The Feeling” — a brand film for Inland Empire Health Plan, built on the belief that good care is something you can feel.
IEHP is one of the country's largest nonprofit public health plans — roughly 1.5 million Medi-Cal and Medicare members across Riverside and San Bernardino counties. The film leans into real feeling over feature lists: the Inland Empire's own faces, told so members see a reflection of themselves.